About

BELIEF #1

Most people aren’t underperforming — they’re misunderstood. Once you understand how your brain actually works, everything changes.

BELIEF #2

ADHD isn’t a character flaw. It’s a pattern of strengths that need structure, visibility, and support — not shame.

BELIEF #3

You can design a life and career that fits your wiring. Not the other way around.

I'm Ross

I’ve spent 25 years selling to some of the biggest companies in the world. I’ve closed multimillion-dollar deals, built long-term customer partnerships, and coached teams through high-stakes, high-pressure environments.

But I did all of it with undiagnosed ADHD.

For most of my life, I thought the swings between brilliance and burnout were “just how I was built.” It wasn’t until I was diagnosed at 48 that everything snapped into place — not as an excuse, but as a framework. A roadmap.

Now, I help sales professionals, leaders, and organizations unlock the performance that’s been sitting inside them the whole time.

You don’t need to work harder.

You need the right system — one designed for a neurodivergent brain.

Why I do this

I’m a former teacher turned coach who’s obsessed with making things easier, clearer, and more effective for people whose brains run fast, deep, and non-linear.

I’m not here to “fix” anyone.

I’m here to help you build consistency, confidence, and sustainable performance — without pretending to be someone you’re not.

My work blends:

real-world enterprise sales experience
psychology and ADHD research
proven performance systems
coaching that’s direct, practical, and human

This isn’t inspirational fluff. This is strategy.

Start your journey today

Stop waiting for that "one thing" to happen that will make everything better. Do something for yoruself.

Schedule a ZONE Blueprint Roadmap call today.